Among these brands, the sales revenue in the third quarter of this year was lower than that in the second quarter, except for a slight increase in Haier.From the time point of view, in 2024, the activities of home appliance trade-in started slightly differently in different regions, but the new round of home appliance trade-in officially started in August and lasted until the end of the year.
It took 79 days for the national home appliance trade-in sales to exceed 100 billion yuan, and only 40 days from 100 billion yuan to 200 billion yuan, accelerating the release of updated consumption potential.References:Home appliance trade-in sales exceeded 200 billion
In terms of participating brands, a number of brands participated in this activity. For example, JD.COM joined hands with several brands to invest 3 billion yuan to increase the trade-in service of home appliances. According to the search list, Haier, Hisense, Gree and Midea have the best sales of air-conditioning products. The common feature of these products is that the price is relatively low, basically around 2000 yuan.On December 7 th, the news showed that as of 24: 00 on December 6, 29.638 million consumers had purchased 45.85 million sets of eight categories of household appliances, driving sales of 201.97 billion yuan, of which sales of first-class energy-efficient products accounted for more than 90%.Specifically, Haier Zhijia's sales in the first three quarters were 68.98 billion yuan, 66.62 billion yuan and 67.4 billion yuan respectively; Hisense's household appliances were 23.49 billion yuan, 25.15 billion yuan and 21.94 billion yuan respectively; Gree Electric is 36.6 billion yuan, 63.7 billion yuan and 47.1 billion yuan respectively; Midea Group is 106.5 billion yuan, 111.6 billion yuan and 102.2 billion yuan respectively.
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide
12-13